
A
profitable collaboration
| By
MIKE MOORE |
11
May 2004 |
The first responsibility of a business is to make a profit. Some say
it's their only responsibility. Milton Friedman, who has been very
vocal about shareholder rights, said of the current fashion to promote
corporate responsibility: "The stakeholder notion is a very dangerous
notion. It is a socialist notion. It says that employees are major
stakeholders. It is really a movement towards employee-run enterprises."
(Financial Times, June 6, 2003)
Well,
yes. Without profit there are neither jobs nor revenue to tax. However,
business must live in a wider world where social and environmental
issues do affect how they do business. Business cannot succeed in
societies that fail. They are under greater scrutiny than ever.
This must be healthy.
Corporate
responsibility and shareholder and stakeholder rights are a growth
industry given the criminal excesses of Enron, WorldCom and others.
However, I disagree with Friedman because labour is not just another
product and standards, transparency and commercial honesty all matter.
This is both the responsibility of business and government.
The
former labour secretary in the Clinton administration, Robert Reich,
in his book I'll be Short said, "each year of education or
job training after high school, whenever it occurs in the course
of a career, increases average incomes by 6 to 12 per cent".
Companies that introduced formal employee training programs experienced
a 19 per cent larger rise in productivity than firms that did not
train their workers.
The
question then is, should governments direct business to do what's
good for them or should it be left to the market, and let business
get rewards for good practices? In the old days, employers could
capture their investment in training. Nowadays, people are mobile
- few stay with their employer for life. I believe the state has
a role in providing training, education and skill upgrading in partnership
with business - especially in times of economic restructuring, otherwise
the social, even political, costs are too high. Friedman would disagree.
Yet business skills can play a role in making things happen in poor
countries. Nothing else works there.
Meanwhile,
failed societies function as breeding grounds for disease, with
two million people crossing national borders every day, many as
refugees. And as we saw from the severe acute respiratory syndrome
scare, health problems can travel very quickly. If one person falls
ill or is infected, the whole world is at risk. Only when every
child is vaccinated will polio be eradicated.
Only
one disease, smallpox, has ever been exterminated worldwide. Two
million children die every year from diarrhoea alone. Gro Brundtland,
as director-general of the World Health Organisation, commissioned
a team of economists to price the cost of health failures in dollar
terms. By substantially scaling up investment in health we could
be saving billions of dollars by 2015, she claims.
Those
states are close to anarchy, failing, and dangerous to their own
people and to the rest of the world. True, if they had honest politicians,
competent bureaucrats, true property rights and open economic policies,
they would not now be in the trouble they are in.
Now
I'm going to say something I never thought I would say: in these
troubled states the future of delivering social services may best
be done by private-public partnerships. What's the point of giving
free medicine, millions of dollars, if it's ripped off by politicians,
bureaucrats, or phoney capitalists.
A number
of private-public partnerships have been launched in Africa. Microsoft
is providing free software for all of South Africa's 32,000 schools.
And here's an inspiring program from the Overseas Private Investment
Commission run by the former chair of the US International Trade
Commission, Peter Watson. He's announced a project to provide treatment
for HIV-positive home-owners in South Africa, enabling them to keep
their homes by guaranteeing banks against the risk of defaulted
mortgage payments. Here's the deal: you must be HIV-positive to
get the coverage, but you must take treatment.
Here's
the next part of the deal: the drugs are made available from US
foundations. Bypassing governments and ministries and getting to
the real need is where the business community can deliver. Virtuous
business practices are not only actions of profitable self-interest,
they may be the best short-term means of helping the victims and
producing the better world we old social democrats still dream of.
Not the way I thought we'd do it in my youth. |